Uncommon Marketing

Bringing sarcasm, humor, and common sense to this mess of marketing and business.

About

Welcome to my blog, I’m so glad you’re here! What I hope to offer is an entertaining peek inside my head, featuring experiences I’ve had, people I’ve met, and lessons I’ve learned. Having been a writer and a marketer since the beginning of my career, I’ve had the pleasure of working for many different types of businesses in many different industries; therefore, I’ve seen a lot of what works and even more of what doesn’t. My goal here is to share these experiences in the hope that I help someone with a new perspective. As a modern marketer in Austin, TX, I have been a digital and demand generation marketer for 20 years. Entering the interactive space in 1997, I took deliberate steps to ensure I obtained tactical experience in every facet of digital marketing: online advertising, SEO/SEM, opt-in/permission/email marketing, marketing communications, database marketing, and later, demand generation, content marketing, social media, and sales enablement through CRM and marketing automation best practices.

I’ve led successful demand marketing and marketing communications teams in several roles, where my team and I were responsible for program strategy, planning, execution, measurement, and optimization. Today, I help small businesses solve their marketing challenges, whether big or small. Learn more about my services on my website at AustinDigitalMarketer.com.

Originally from the Dallas, Tx area, I relocated with my husband to Round Rock in 2005 when I joined Hoover’s, Inc., a D&B Company in Austin, Tx. My husband, Sam, and I have one awesome 13-year-old daughter named Eva, a rescue calico named Kitty Perry, a rescue mutt named Macy, a leopard tortoise named Elvis, and a ball python named Ozzy.  When I’m not working for my clients, I write for my blog and publish on LinkedIn, spend time outdoors with my family, read, take up my camera, or roller skate anywhere my eight wheels will take me.  Recently I began making jewelry, and I hope to get my website completed soon!

I’m glad you’re here. Thanks for visiting.  I am currently available to take on additional projects.  Visit Services on my website, where you can see my portfolio samples and download a full list of services.  Or, feel free to contact me!  Thank you!

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